Use Cases /

Exploratory Research

Outset is for exploratory research

Outset is made for exploratory research. Follow threads from hundreds of diverse participants with deep, dynamic follow-up questions to quickly surface unexpected insights.

Outset interface showing research themes and participant tags connected visually, with labels such as “Market Strategy,” “Budget-conscious,” and “Customer Segmentation & Personas” organized into clusters

Outset interface showing research themes and participant tags connected visually, with labels such as “Market Strategy,” “Budget-conscious,” and “Customer Segmentation & Personas” organized into clusters

Outset interface showing research themes and participant tags connected visually, with labels such as “Market Strategy,” “Budget-conscious,” and “Customer Segmentation & Personas” organized into clusters

Trusted by the most respected enterprises

Trusted by the most respected enterprises

Trusted by the most respected enterprises

Two desktop monitors displaying design files and UI layouts, with multiple thumbnails and project folders open on the screens

Two desktop monitors displaying design files and UI layouts, with multiple thumbnails and project folders open on the screens

How Outset optimizes exploratory research

Check out some features that make exploratory research better with Outset.

Depth at scale

Our AI dynamically adapts in real time to hundreds of participants, delivering deep, qualitative insights at true scale.

Depth at scale

Our AI dynamically adapts in real time to hundreds of participants, delivering deep, qualitative insights at true scale.

Depth at scale

Our AI dynamically adapts in real time to hundreds of participants, delivering deep, qualitative insights at true scale.

Confidence through volume

Draw from richer data and more diverse voices to ensure your insights truly represent your audience so you can make decisions with greater confidence.

Confidence through volume

Draw from richer data and more diverse voices to ensure your insights truly represent your audience so you can make decisions with greater confidence.

Confidence through volume

Draw from richer data and more diverse voices to ensure your insights truly represent your audience so you can make decisions with greater confidence.

Cross-examine your data

Compare different questions to spot trends and correlations, then ask our AI anything for instant answers and insights from your data.

Cross-examine your data

Compare different questions to spot trends and correlations, then ask our AI anything for instant answers and insights from your data.

Cross-examine your data

Compare different questions to spot trends and correlations, then ask our AI anything for instant answers and insights from your data.

Our Case Studies

See how our customers have been elevating their research

See how our customers have been elevating their research

Graphic with the text ‘HubSpot ♥ Outset

Graphic with the text ‘HubSpot ♥ Outset

Graphic with the text ‘HubSpot ♥ Outset

USABILITY TESTING

How HubSpot Ran 100+ Interviews in Days with Outset — and Shaped Their AI Roadmap

Oct 29, 2025

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Outset

Graphic with the text ‘Away ♥ Outset

Graphic with the text ‘Away ♥ Outset

Graphic with the text ‘Away ♥ Outset

USABILITY TESTING

How Away Used Outset to Conduct 75 Interviews Overnight — With a Team of One

Oct 22, 2025

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Outset

Graphic with the text ‘Glassdoor ♥ Outset

Graphic with the text ‘Glassdoor ♥ Outset

Graphic with the text ‘Glassdoor ♥ Outset

USABILITY TESTING

How Glassdoor Gained Confidence in Integral AI Product Decisions with Outset

Oct 1, 2025

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Outset

Read More

Find out how Outset accelerates every step of research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

Two people sitting at a table having a conversation

Find out how Outset accelerates every step of research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

two women talking

Find out how Outset accelerates every step of research.

Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.

two women talking

The most advanced AI-moderated research platform

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PLATFORM

AI-Moderated Interviews

AI-Driven Synthesis

USE CASES

Market Researchers

Cross-Functional Teams

Usability Testing

Concept Testing

Exploratory Research

RESOURCES

Fraud Detection

COMPANY

© 2025 Parnassus Labs, Inc. All rights reserved.

Privacy Policy

Terms of Service

The most advanced AI-moderated research platform

Secure by design

GDPR compliance badge

AICPA SOC 2 compliance badge

PLATFORM

AI-Moderated Interviews

AI-Driven Synthesis

USE CASES

Market Researchers

Cross-Functional Teams

Usability Testing

Concept Testing

Exploratory Research

RESOURCES

Fraud Detection

COMPANY

© 2025 Parnassus Labs, Inc. All rights reserved.

Privacy Policy

Terms of Service

The most advanced AI-moderated research platform

Secure by design

GDPR compliance badge

AICPA SOC 2 compliance badge

PLATFORM

AI-Moderated Interviews

AI-Driven Synthesis

USE CASES

Market Researchers

Cross-Functional Teams

Usability Testing

Concept Testing

Exploratory Research

RESOURCES

Fraud Detection

COMPANY

© 2025 Parnassus Labs, Inc. All rights reserved.

Privacy Policy

Terms of Service