Customers
See what Outset’s customers think
Browse video stories, written case studies, use case examples, and customer highlights from research teams at companies using Outset, including Microsoft, HubSpot, Away, and Glassdoor.
Use cases
Designed for any kind of research you run
From market strategy to usability testing, Outset powers deep customer insights across every stage of product development.
Discovery
Evaluative
Trusted by the best
Top companies use Outset’s AI-moderated research platform to learn faster and make better decisions.
Outset is now a key tool for our team to get more, better, and most importantly, faster research done, accelerating our innovation pipeline substantially.
Michael Widenmeyer
Consumer Insights Sr. Manager
The speed and quality of the responses were outstanding. Outset will afford my team the opportunity to significantly increase the speed of delivery.
Wil Readinger
Head of UX Research
Outset is an integral part of our Microsoft Copilot research team, and access to their tool has transformed the way we work and the speed and depth of how we are able to understand and build for our users.
Chris Monnier
Principal UX Researcher
I would have never been able to moderate 50 sessions in a reasonable amount of time, but with Outset, you can run 50 interviews while you’re on a 20-hour flight.
Athena Petrides
Senior Lead UX Researcher
Being able to focus my energy and leaving the interview process and the first analysis portion to Outset has helped me grow in my career.
Jennifer Lien
Senior UX Researcher
[Outset] opened up a Pandora’s box, in a good way. We have all of these options for different types of research that our team couldn't do before. Now we can.
Jessica Davis
Senior Manager of Customer Insights
These are tools you’d have to pry from my cold, dead hands. I truly couldn’t do my job the same way without them.
Krista Lipps
Senior UX Researcher
Not only was Outset able to deliver the same rigor at 1/20 of the cost in the parallel test, we were able to identify new ways to use Outset across our studies more broadly.
Angela Kesselman
Brand Research & Insights Lead
Outset allows users to spend their time on what really matters, which is understanding the consumer and designing products, rather than on countless hours of interviewing and labeling.
Leo Velásquez
Senior Experiment Designer
FAQs about how leading enterprises are using AI-moderated research
Learn how AI-powered qualitative research helps education organizations understand learner experiences, evaluate content effectiveness, improve product adoption, and make faster decisions across K-12, higher education, and professional learning environments.
What types of enterprises use AI-moderated research?
Enterprises using AI-moderated research span technology, CPG, retail, healthcare, and financial services. Outset customers include Microsoft, HubSpot, Nestlé, Indeed, Uber, Coinbase, Glassdoor, WeightWatchers, and Doximity.
How are top companies using AI for market research?
Companies using AI for market research run concept tests, brand research, persona development, market strategy, and creative testing, often at sample sizes several times larger than traditional qualitative studies. Nestlé validated product concepts before they entered the innovation pipeline, and Indeed used Outset to pressure-test a major brand campaign.
What results have companies using Outset seen?
Indeed got $80,000 worth of research for $4,000. Microsoft’s Copilot team lifted retention by 5% after fixing friction surfaced in UX evals. Glassdoor completed 50 in-depth interviews in under a day, and Away’s one-person research team ran 75 interviews overnight. Studies that used to take four weeks now close in days.
Is AI-moderated research rigorous enough for enterprise decisions?
It is when the researcher stays in control of the instrument. Outset lets researchers set moderator style, probing depth, follow-up logic, and discussion guide branching, so the AI follows their methodology rather than a generic script. Indeed ran Outset in parallel against its traditional method and found the same rigor at one-twentieth of the cost.
Do participants actually open up to an AI moderator?
Nestlé found participants gave roughly twice the depth of response their next best method produced. Because sessions run on the participant's own schedule rather than a calendar invite, teams also reach people that traditional research misses.
How do enterprises get started with AI-moderated research?
Many teams pilot one study type and expand from there. Outset pairs every customer with research-expert support: structured onboarding, methodology consultation, and help sourcing participants across integrated panels, so teams are not learning AI study design from a help doc. Rollouts usually widen from a core research function to partner teams in product, design, and brand, with permissions and approval workflows that maintain quality as access grows.
