Concept Testing
AI usability testing for product and UX insights at scale
Outset helps teams validate product ideas early with AI concept testing — fast, structured, and rich in qualitative depth. Pressure-test features, design directions, and messaging in days, not weeks.
Product, insights, and strategy teams use Outset to separate close concepts quickly and clearly.
Product, insights, and strategy teams use Outset to separate close concepts quickly and clearly.
Product, insights, and strategy teams use Outset to separate close concepts quickly and clearly.
AI concept testing that runs the full spectrum of concept qual.
Monadic Concept Testing
Upload all of your stimuli in one place and program questions across all concepts at once, then see summarized results to cut through the noise.
Monadic Concept Testing
Upload all of your stimuli in one place and program questions across all concepts at once, then see summarized results to cut through the noise.
Monadic Concept Testing
Upload all of your stimuli in one place and program questions across all concepts at once, then see summarized results to cut through the noise.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and reveal preference drivers.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and reveal preference drivers.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and reveal preference drivers.
Comparative Concept Testing
Test concepts side-by-side to understand tradeoffs, relative value, and which framing wins in the moment.
Comparative Concept Testing
Test concepts side-by-side to understand tradeoffs, relative value, and which framing wins in the moment.
Comparative Concept Testing
Test concepts side-by-side to understand tradeoffs, relative value, and which framing wins in the moment.
Value Prop Testing
Stress-test specific messages for believability, differentiation, and the language that makes value feel real.
Value Prop Testing
Stress-test specific messages for believability, differentiation, and the language that makes value feel real.
Value Prop Testing
Stress-test specific messages for believability, differentiation, and the language that makes value feel real.
Feature and Packaging Concept Testing
Validate early feature bundles, tiers, or offer structures to see what feels most valuable and why.
Feature and Packaging Concept Testing
Validate early feature bundles, tiers, or offer structures to see what feels most valuable and why.
Feature and Packaging Concept Testing
Validate early feature bundles, tiers, or offer structures to see what feels most valuable and why.
Instant Concept Testing Synthesis
Automatically turn concept feedback into clear themes, evidence, and decision-ready insights.
Instant Concept Testing Synthesis
Automatically turn concept feedback into clear themes, evidence, and decision-ready insights.
Instant Concept Testing Synthesis
Automatically turn concept feedback into clear themes, evidence, and decision-ready insights.
The advantages of AI concept testing
Traditional concept testing can be slow and limited, making early bets harder than they need to be.
AI concept testing lets you validate ideas in days, not weeks, while still capturing rich qualitative reactions before you build.
Outset pairs consistent, structured measures with dynamic probing and fast synthesis, so teams can iterate quickly and choose winners with confidence.
Purpose-built for perception and meaning
Fast and intuitive study build-out
Upload all stimuli in one place and program questions across the batch — then drop them into your study flexibly to drill down into the answers you need.
Fast and intuitive study build-out
Upload all stimuli in one place and program questions across the batch — then drop them into your study flexibly to drill down into the answers you need.
Fast and intuitive study build-out
Upload all stimuli in one place and program questions across the batch — then drop them into your study flexibly to drill down into the answers you need.
Diverse stimuli support
With support Figma files, clickable prototypes, live sites, and mobile apps, Outset is well equipped to run complex usability testing on any stimuli you need.
Diverse stimuli support
With support Figma files, clickable prototypes, live sites, and mobile apps, Outset is well equipped to run complex usability testing on any stimuli you need.
Diverse stimuli support
With support Figma files, clickable prototypes, live sites, and mobile apps, Outset is well equipped to run complex usability testing on any stimuli you need.
Immediate and robust reporting
As each study progresses, Outset is analyzing answers and putting together a robust report in real-time — shrinking the time from study to “aha moment” from months to minutes.
Immediate and robust reporting
As each study progresses, Outset is analyzing answers and putting together a robust report in real-time — shrinking the time from study to “aha moment” from months to minutes.
Immediate and robust reporting
As each study progresses, Outset is analyzing answers and putting together a robust report in real-time — shrinking the time from study to “aha moment” from months to minutes.
Custom and dynamic probing
AI intelligently and dynamically follows up in the moment when users hesitate or misinterpret, uncovering intent without leading.
Custom and dynamic probing
AI intelligently and dynamically follows up in the moment when users hesitate or misinterpret, uncovering intent without leading.
Custom and dynamic probing
AI intelligently and dynamically follows up in the moment when users hesitate or misinterpret, uncovering intent without leading.
Structured measures + auto-tagged responses
Collect Likert-scale reads alongside open-ended answers, then let AI auto-tag themes so patterns surface instantly.
Structured measures + auto-tagged responses
Collect Likert-scale reads alongside open-ended answers, then let AI auto-tag themes so patterns surface instantly.
Structured measures + auto-tagged responses
Collect Likert-scale reads alongside open-ended answers, then let AI auto-tag themes so patterns surface instantly.
AI concept testing FAQs
Answers to common questions about how AI can help with concept testing.
What is concept testing?
Answer lorem ipsum dolor iset
What is concept testing?
Answer lorem ipsum dolor iset
What is concept testing?
Answer lorem ipsum dolor iset
How is concept testing different from prototyping?
Answer lorem ipsum dolor iset
How is concept testing different from prototyping?
Answer lorem ipsum dolor iset
How is concept testing different from prototyping?
Answer lorem ipsum dolor iset
What are the benefits of AI concept testing?
Answer lorem ipsum dolor iset
What are the benefits of AI concept testing?
Answer lorem ipsum dolor iset
What are the benefits of AI concept testing?
Answer lorem ipsum dolor iset
Who should use concept testing software?
Answer lorem ipsum dolor iset
Who should use concept testing software?
Answer lorem ipsum dolor iset
Who should use concept testing software?
Answer lorem ipsum dolor iset
What types of concepts can I test with Outset?
Answer lorem ipsum dolor iset
What types of concepts can I test with Outset?
Answer lorem ipsum dolor iset
What types of concepts can I test with Outset?
Answer lorem ipsum dolor iset
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.