PHYSICAL INTELLIGENCE
For in-home visits, shopalongs, and real-world studies, Outset’s Physical Intelligence platform lets participants stream what they see in real-time, guides them through dynamic questions, then synthesizes findings instantly.
Bring the physical world
into your research
Intelligent Analysis
Outset's AI for Physical Intelligence identifies what's in the image or video and dynamically probes based on the study’s goals, ensuring no detail or interesting observation goes unexplored.
Insights at Scale
Use modern Physical Intelligence tools to see the dominant emotion per question across all participants to understand not just what one person felt, but which emotional patterns emerged across the group.
Built for the studies that happen in the real world
Physical Intelligence opens up research scenarios that traditional research platforms can't support.
IRL Discovery
Ask participants to photograph their pantry, fridge, or grocery cart, and probe based on what is there.
In-Home Testing
Have participants capture how they use a product in their natural environment, not a controlled setting.
Concept & Packaging Research
Let participants capture themselves interacting with physical products, then dig into their reactions.
Shopalongs
Capture real-world navigation, shelf behavior, and in-store decision-making at scale.
The advantage of
Outset's Physical Intelligence platform
Research Beyond the Screen
Physical Intelligence extends Outset into the physical world, enabling studies that capture real behavior where it actually happens.
Real-World Insights, AI-Led
Get rich observational data without being present, and without scheduling logistics with AI powered Physical Intelligence platform tools.
Insights Grounded in Reality
Rather than relying on participant recall, Physical Intelligence captures signals in real-time and builds analysis around it.
FAQs about Physical Intelligence
Below are answers to common questions about using Outset’s Physical Intelligence platform, how physical intelligence AI supports real-world research, and where these solutions deliver the most impact.
What is a physical intelligence platform?
A physical intelligence platform enables researchers to capture and analyze real-world behavior through participant-submitted photos, videos, and live streams. Outset’s Physical Intelligence platform uses AI to interpret environments, ask dynamic follow-up questions, and generate insights at scale, bringing real-world context directly into your research.
How does Physical Intelligence AI work in research?
Physical Intelligence AI analyzes visual inputs like images and videos to identify objects, behaviors, and environmental context. It then uses that information to guide adaptive questioning and uncover deeper insights, helping teams understand not just what participants say, but what they actually do in real-world settings.
What are common Physical Intelligence applications and industries?
Physical Intelligence applications and industries span retail, consumer goods, healthcare, and technology. Teams use these tools to study shopping behavior, product usage, patient environments, and real-world workflows, unlocking insights that traditional research methods often miss.
What are Physical Intelligence solutions used for?
Physical Intelligence solutions are used for in-home testing, concept and packaging research, IRL discovery, and shopalong research. These solutions allow teams to observe real behavior in natural environments, making it easier to validate decisions with authentic, in-the-moment data.
How does Physical Intelligence fit within Visual Intelligence?
Physical Intelligence is a core component of a broader Visual Intelligence platform, focused specifically on understanding real-world environments and behaviors. While Visual Intelligence captures and analyzes visual data across contexts, Physical Intelligence AI applies those capabilities to in-the-moment, real-world scenarios, helping teams turn observed behavior into scalable, high-quality insights.
How does shopalong research benefit from Physical Intelligence?
Shopalong research benefits from Physical Intelligence by allowing participants to capture their in-store experiences in real time. Researchers can observe navigation, shelf interaction, and decision-making as it happens, while Physical Intelligence AI analyzes the footage to surface patterns and insights at scale.
